New Daia Powder Detergent comes with a new formulation of Magical Crystal perfume via its own R&D technology. This personalized technology is an enhancement from previous Daia fragrance technology to make new Daia fragrance stays longer and for more well rounded performance and without compromising great cleaning efficacy. Each perfume particle is crystallized to blend into powder detergent particles. Using this technology, it enables the perfume particles to dissolve better together with powder detergent during washings. When perfume particles dissolve with powder detergent, it can deeply penetrate into clothes’ fiber, each of the perfume particles will unleash pleasant fragrant scent. Through this enhance technology, your laundry will be well fragrant.
Daia Powder Detergent is available in Floral and Lemon variants and two specialized detergents, Daia Colourshield for colour clothes & Daia White Action for white clothes. All these variants are available in different sizes starting from smallest size 100g to biggest pack 4kg.
Since 2000, Daia laundry detergent especially powder detergent category is not anonymous among households in Malaysia. The first Daia iconic mascot, Daia Man riding on elephant is a memorable icon that everyone still remembers and relates until today. People also will not miss the catchy tagline from this mascot : ‘Use Daia, forget the others!’ This tagline is proven a punchy tagline because along the years, Daia managed to garner high market share. Daia laundry detergent has received many awards such as Super Brand award and Brand Equity award for 4 consecutive years. Daia Colourshield powder detergent has won the Product Of The Year (POY) for 2015/2016 under Detergent category, based on a survey of 2000 people by Nielsen Malaysia. Daia distribution is strong across all states in both modern trade and traditional trade.
Gentle Supreme Sdn Bhd (497222-U) was established in Malaysia upon the strength of WINGS group, one of the best known corporations in Indonesia with several decades worth of experience in a wide range of household and food products.
Succeeded in understanding local consumer’s needs, Gentle Supreme Sdn Bhd first product – Daia powder detergent, proved a hit to Malaysian consumers. Following the sounding first success, Mi Sedaap instant noodle along with others household and personal care products were introduced with ever-expanding network across Malaysia.
Today, many Gentle Supreme brands have become one of the most trusted brands among Malaysians. The brands recognition was celebrated through various awards obtained and it has become part of our daily lives in many Malaysian families!
With decade’s of presence in Malaysia, Gentle Supreme continues to embrace new consumer expectations by providing household and foods products of uncompromising quality that enriches Malaysian lives!