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The Importance of Branding and Packaging

Producing your own product is the first step for many entrepreneurs. However, to be a successful businessman, you need to strategize in your branding, packaging and delivery. Your product needs to be appealing to the targeted customers.
The Agriculture and Local Produce Ministry is aware of the difficulties faced by many of our local entrepreneurs. Together with Lembaga Kemajuan Ikan Malaysia (LKIM) Negeri Sabah, they organised a 4-day seminar covering a variety of topics from budget planning to retail sales.
We are very thankful to the ministry for inviting us to share our experience in SSO supply chain services to the participants.


Softwise CEO, Mr. Darren Lo, shared on the supply chain issues faced by local SME producers. Given their limited resources, it is difficult for SME producers to achieve the market reach of other bigger brands. For example, a sambal producer in Tawau will have a lot of logistics challenges to get their goods to Sabah’s west coast.
While many companies concentrate on the “nice looks” of their packaging, some neglected the shelve life of their products. Mr. Darren reminded the participants that supermarkets require at least 6 months of shelve life on the products sent to them. As such, an efficient supply chain and a good packaging process have to work hand in hand. The products need to reach the retail shelves as soon as possible, with a good packaging that can last for more than 6 months.


The participants were very excited with how the Shared Services Outsourcing (SSO) Scheme in Sabah could help them in terms of packaging and logistics. We have more than 40 sign-ups yesterday. It is our mission to assist SME companies in growing their businesses . We will work hard to make Sabah’s supply chain more efficient.
We look forward to collaborating with Kementerian Pertanian & Industri Asas Tani Malaysia in the future.
If you are a Sabah SME company facing challenges in supply chain, you can register with us here. We will contact you and try our best to assist your business.
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